Launching Parent Hub

Ready to launch Parent Hub with your parents? That's GREAT news!

To launch, all you need to do is get your School Handle out to parents as efficiently as possible. There are a few ways to do this but here are our recommended tips, based on our analysis of parent sign-up behaviour across hundreds of schools:

TIP 1 - TIME IS OF THE ESSENCE!

The most likely time a parent is going to sign up is between 15:00 and 16:00 on a weekday.

TIP 2 - SEND THE INVITE WITH A PERSONALISED SMS

Remember that when you send a message to a parent who is SMS enabled, you can still send attachments (more on this here).

The best sign-up response comes when a personalised One-way Message is sent to parents with the invite poster attached. This is because the parent receives a personalised message that contains a link to the sign-up poster.

All they have to do is tap on the link and voila - they have the download instructions as well as a quick link to download the app right there in their hand.

EASY!

Need some welcome message inspiration? Copy and paste this into your One-way Message. It already contains the Merge Tags that make sure the message gets personalised. If your school doesn't have the Merge Tags feature, just replace [CT] [CS] with "parents", and [SF] with "your child".

Title:

Parent Hub

Message:

Dear [CT] [CS],

Please download our new app, Parent Hub, so we can keep you up to date with what [SF]'s learning at school. From now on, we’ll be sending updates, letters and pictures through the app.

Thanks!

PS. DON'T FORGET TO ATTACH THAT SCHOOL POSTER!!